Prompt Cowboy
NextDocs
60 minutes, live. We set up your context and build your first reusable skill on screen, the foundation that makes AI stop sounding generic and start working like it knows your business. You leave with it built, not a pile of notes.
What you'll start building ↓
Prompt Cowboy
NextDocs
You paste the same context into the chat box again and again, and it still reads like everyone else's AI.
A good prompt today is gone tomorrow. There's no system, so you start from a blank box every time.
The product ships faster than you can tell anyone it exists. You need leverage, not another tool to learn.
You've watched the AI tutorials. None of them built something on your business, with your context, that you got to keep.
Your context is the product. The model does the building, you bring the judgement.
I take the skill the room voted for in the form and build it into your brain live, narrating every step. You watch it come together.
Exactly how to keep building your own this week. I send you what we built afterwards so you can adapt it, plus the room where marketers swap the builds that work.
Turn customer or sales calls into insights you can use, without re-listening to an hour of recording.
A skill that watches what a competitor is doing and tells you when something changes.
Turn a single idea into content in your voice, so one thought becomes a week of posts.
The email or doc you write over and over, built once so it writes itself from here.
You vote on the booking form when you register. The winning skill is what I build into your brain on the day, start to finish. The first skill, not the whole brain. That is how you actually start: one, then another.
The working skill you watched come together, step by step. I send it to you afterwards so you can adapt it to your own work.
Why one working skill beats a half-built system, and how to pick the first thing worth building.
How to build something that runs without you, instead of collecting another set of prompts that go stale.
The job the room votes for gets built live. Bring the one you most want off your plate.
I've launched products from zero to $180M, scaled a tool from 2,000 to 350,000 users, and spent the last year building marketing systems with AI in real launches. This is the setup I actually use. No theory weeks, no decks to action later, we build it live.
From a recent session
“Will’s session helped me see how AI tools like Claude can turn customer conversations and market signals into stronger messaging work, instead of relying only on internal positioning docs. What clicked was the idea of working backwards from those inputs to shape positioning, messaging and content. I’d recommend it to marketers and founders who want more customer-informed messaging without starting from a blank page.”
Yes. No card, no catch, and no IT tickets, you just need your own ChatGPT or Claude login. Drop your email and I'll send a calendar invite with the join link.
No. You describe what you want, the AI builds it. You'll watch it happen on screen.
No. You can do all of this just by talking to the AI, no terminal and no code. The terminal makes you faster once you're comfortable, but you don't need it to start.
Because the chat box forgets who you are. The fix isn't a cleverer prompt, it's giving the AI your context once, your brand, your customer, the way you write, so it stops sounding generic. That's what we build. You shouldn't have to tell anyone it came from AI. If it's useful, it's useful.
It's just files in a folder. No app to host, no website to build. The AI handles the technical plumbing, you don't memorise a single command. Once it's built it can run on a schedule and send you the result, so it works while you don't.
Yes, with a bit of care. The thing to avoid is leaving something exposed, like a password or a key. I'll show you how to keep what you build safe, so you leave knowing how to work without putting yourself at risk.
No. This one builds the foundation, your context and your first reusable skill, start to finish. The full brain, the operating setup and the rest of the skills, is a later workshop and the cohort.
No. This one is live only. The whole point is building with you in real time and answering your questions on the spot, so block out the hour and show up. Bring a marketing problem you want solved.
No. The hour is the build. There's a paid cohort later and I'll mention it once, but you walk away with a working skill and the steps to make your own whether you ever pay me a cent or not.
Me, Will Mulholland. I've done product marketing at eBay, NextDocs, Prompt Cowboy and Blinq, and I build marketing systems with AI every day.
Wed 24 June, 7:00pm AEST. Also 10:00am BST, 5:00am ET, 2:00am PT. Live online. Free.