Users share with friends, not colleagues.
When colleagues sign up, they use it individually too.
Same Product.
Different Messages.
Companies add admin controls and approval workflows.
Then activation drops and sharing dies.
It's a messaging problem, not a product problem.
Keep individuals getting instant value.
Show team buyers collaboration ROI.
Same product. Different messages.
I've helped companies scale from individual users to team revenue
while keeping their growth engine intact.
Built separate positioning for team buyers.
Individuals kept fast self-serve.
Teams got dedicated support.
Analyzed which companies had multiple users.
Built messaging showing team value.
First quarter: $30K from team sales.
Found users were leaving after creating prompts.
Built features keeping work in-platform.
Tested team features without gating individual use.
$10M-$50M ARR
PLG motion that's proven
Board wants team revenue
Multiple people from same companies
Power users who'd pay for teams
No clear conversion path
Someone who understands your growth engine
Not another growth hack
I show you how PLG companies convert individuals to team revenue - using real examples, on screen, step by step.
No theory. Just workflows from marketers at companies like Canva and Adora who've done this.
Charlotte Norman (ex-Canva PMM) runs marketing solo at Adora.
She built an AI system that keeps her entire team on-brand without hiring anyone.
Watch her build it live on screen in 38 minutes.
Ready to scale from individual users to team revenue? Let's talk.
Select a time that works for you. We'll discuss your transition from individual users to team revenue.
30-minute strategy session • Free consultation • No commitment required
